’tis the holiday chistmas season; and for some reason this equates to lounging on the couch with a cup of tea and good book in hand. below the 3 on my holiday reading list:

(not including Sex, Drugs, and Coca Puffs – halfway through, not sure how i feel about it – Chuck gets on my nerves… i get a very je-ne-sais-pas-quoi vibe from his writing…  )

The Age of Persuassion: How Marketing Ate Our Culture.

Narrative from the folks responsible for CBC Radio’s “The Age of Persuassion” setting out to show us how marketing shapes our culture..

Crossing The Chasm: Marketing & Selling High-Tech Products to Mainstream Customers.

(Pretty self-explanatory) Word is this is a classic. A must read. A bible. Etc..

Liar’s Poker.

Semi-autobiographical; on the author’s experience as a bond salesman on Wall Street in the ’80s..

…I’ve just started Liar’s Poker, and likin’ what I’ve read thus far, like his style. (there’s been some WTF moments in regards to some of the “Wall Street’esque-terms”, so will admit i’ve done some Wikipedia’ing)

happy reading y’all!

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