’tis the holiday chistmas season; and for some reason this equates to lounging on the couch with a cup of tea and good book in hand. below the 3 on my holiday reading list:
(not including Sex, Drugs, and Coca Puffs – halfway through, not sure how i feel about it – Chuck gets on my nerves… i get a very je-ne-sais-pas-quoi vibe from his writing… )
The Age of Persuassion: How Marketing Ate Our Culture.
Narrative from the folks responsible for CBC Radio’s “The Age of Persuassion” setting out to show us how marketing shapes our culture..
Crossing The Chasm: Marketing & Selling High-Tech Products to Mainstream Customers.
(Pretty self-explanatory) Word is this is a classic. A must read. A bible. Etc..
…I’ve just started Liar’s Poker, and likin’ what I’ve read thus far, like his style. (there’s been some WTF moments in regards to some of the “Wall Street’esque-terms”, so will admit i’ve done some Wikipedia’ing)
happy reading y’all!